What Is Website Management & Why Do I Need It?

28 Sep

Websites are increasingly becoming the main reflection of an organisation's brand. In the past, customers might make decisions based on a Yellow Pages ad but these days it's about the quality of your website. However, the online world is more complicated than print advertisements and it's easy to fall into the trap of thinking that websites are "set and forget" . Maintaining a website involves a wide range of tasks and skills from simply being able to update your information to interpreting your traffic data to understand what is working and what isn’t.

What Is Website Management?

In this new digital world, it's important that your website makes a good first impression and if it doesn’t look professional, then neither does your organisation and you risk losing customers. So website maintenance starts with ensuring your website provides a good reflection of your brand by making sure it is up to date, relevant and working properly.

Once your website starts to gain traction and build traffic then it’s important to make sure potential customers are getting what they want. If they aren’t able to find what they are looking for, they will lose interest quickly. In order for your website to be the effective selling tool you want you need to be able to identify where problem exist and fix them.

Website management is this ongoing process of analysing and improving how well your website is doing its job.

Should I Outsource Website Maintenance?

If you are computer "literate" and have the time then you can certainly maintain your own website by yourself but even if this were true, there are still benefits to hiring an expert to do it for you.

While you might be trying this for the first time, an expert who maintains and manages websites on a daily basis will bring the experience and knowledge to make an impact immediately. So rather than spending valuable time researching and working through online checklists, you can focus on what you do best and give your attention to the aspects of the business where you have the expertise.

Whats Next?

GroundStation manages websites for broad range of organisations from small businesses to large professional associations. We work on a retainer basis and offer packages to suit most needs. To find out more about how we can make your website better give us a call on